I sent my letter to the Hershey Company about the nasty banana Reese's peanut butter cup and here is their reply:
Thank you for contacting The Hershey Company.
Your comments about REESE'S Limited Edition Banana Crème Peanut Butter Cups are important. Our goal is to develop products, promotions, and advertising with widespread consumer appeal. It is disappointing to learn that your expectations were not met. Comments such as yours are valuable and provide input into future planning.
Your interest in our company is appreciated.
The fact that they used the word Crème makes me like it even less. It's like when developers call a place the shoppes instead of the mall.
This brings me to one of my pet peeves: misspelling words to be cute or quaint (or should I say cwaint) or using foreign or old spellings to seem more upper class. When I worked at the animal hospital there was a convenience store in the shopping center that sold really yummy sandwiches but I had a hard time going there because it was called Kountry Kwik Deli. I can not support that sort or thing.
This makes me want to send another letter to Hersheys
Dear Hersheys Company,
Using the word Crème makes me think that you're trying to be something you're clearly not, which is Lindt Chocolate. Lindt can get away with using crème, you cannot. Especially since the product you're using it on has Old Fat Vegas Elvis on the wrapper. It's common knowledge that I think that Old Fat Vegas Elvis is the best of all the Elvises, but he doesn't exactly scream class. Rhinestones and silk scarves and giant buckets of sweat, yes, but class, no.
Stick with Mr. Goodbar.